We measure seven New Zealand industries the same way, and they behave nothing alike. In immigration, the businesses AI names from memory and the ones it names after a search match up 5 percent of the time. In premium tourism it is 19 percent.
How crowded they are differs just as much. In immigration, ten firms take a third of every mention. In law, where AI named more than 1,300 firms, the ten biggest names take only 14 percent. Pick your sector and see the numbers behind it.
Every sector we measure, ranked. A lower number means the two answers name almost entirely different businesses, so a business has to be won twice.
We measure any New Zealand market where buyers research before they enquire. Tell us yours and we will ask the questions your buyers are asking. Phone 027 368 0892 or email rob@citable.co.nz.