SECTOR

AI visibility for New Zealand immigration advisers

Immigration has the widest gap between remembered and searched answers of any sector we measure. Ask an AI from memory, then ask it again after it searches, and the advisers it names match about 5 percent of the time.

It is also the most crowded market we track at the top. Ten firms take a third of all mentions.

Two almost separate markets, and a closed door

A 5 percent match means these are really two different answers to the same question. An adviser who has earned a place in what the AI already thinks is usually missing from what it finds when it searches, and the other way round.

At the same time, the top of this market is more crowded than anywhere else we measure. Ten firms take 33 percent of mentions, against 14 percent in law.

So the door is narrower, and there are two of them.

260
runs measured
531
businesses named by AI
75
percent of mentions carrying a citation
HOW THIS SECTOR COMPARES

Overlap between what AI says from memory and after searching

Every sector we measure, ranked. A lower number means the two answers name almost entirely different businesses, so a business has to be won twice.

Immigration
Premium tourism
19
Immigration
5
Real estate
10
Cosmetic medicine
10
Private healthcare
18
Financial services
6
Law firms
13

What we ran

Six case types with 14 questions each: Accredited Employer Work Visa, residence under the Skilled Migrant Category, partner and family visas, student visas, investor and business migration, and visa appeals and deportation cases. We ask many of them from the applicant's home country, the way a real applicant would.

What this means if you advise on immigration

Three quarters of mentions come with a source, which is high, so AI wants a source here and will use a good one. Clear, up to date answers about a specific visa pathway are exactly what gets quoted.

The 5 percent match means you cannot treat this as one job. Winning the searched answer, which is faster, does very little for the remembered one, which is where the established firms sit.

how we measure what AI says

Common questions

Do AI answers recommend specific immigration advisers in New Zealand?

Yes, and with a source about 75 percent of the time. That is one of the highest rates we measure, so AI is willing to name an adviser and say where the information came from.

Why do AI answers about immigration advisers vary so much?

Because the remembered answer and the searched answer are almost completely separate. Across our tests they named the same adviser about 5 percent of the time, the widest gap of any sector we measure.

Which visa types did you measure?

Accredited Employer Work Visa, Skilled Migrant Category residence, partner and family visas, student visas, investor and business migration, and visa appeals and deportation cases.

See where you sit in this market

We will run your market's questions and show you the result before you commit to anything. Phone 027 368 0892 or email rob@citable.co.nz.