Real estate is our biggest study and the most crowded of the property and professional sectors. The ten most named brands take 30 percent of all mentions, and the site AI points at most is a review site rather than an agency.
AI also shows a source here less often than anywhere else we measure. Only about half of the mentions we recorded came with one.
The site AI points at most in New Zealand real estate answers is an agent review site, ahead of every agency in the country. Behind it sit the big national brands. Between them they take a share no other sector's leaders come close to.
For an individual agent or an independent agency, that is the whole problem. The AI is not reading your site. It is reading the site that rates you.
Every sector we measure, ranked. A lower number means the two answers name almost entirely different businesses, so a business has to be won twice.
Three roles with 56 questions each, residential agents, commercial agents and property managers, put to five AI tools both ways, across 18 New Zealand locations. It is the biggest question set we run.
Your review site profile is doing more work than your website, and most agencies have never thought of it that way. Getting it complete, accurate and matching everything else about you is the best hour you can spend in this sector.
The missing sources are the second story. Half the time AI names a brand here without saying where it got the information, which means the reputation already inside the AI matters more than any page you can edit.
Yes, though more often by naming a national brand or quoting a review site than by naming an individual agent. The site AI points at most in this sector is an agent review site.
It is crowded at the top. The ten most named brands take 30 percent of mentions, more than any other sector we track, and only about half of mentions come with a source at all.
Residential real estate agents, commercial real estate agents and property managers, with 56 questions each across 18 New Zealand locations.
We will run your market's questions and show you the result before you commit to anything. Phone 027 368 0892 or email rob@citable.co.nz.